ZALORA: Got You Looking
Filmed talent and fashion products composited with AI-created backgrounds. The project includes a before-and-after study and the finished campaign cut.
See the workAI background replacement.
AIKO creates backgrounds around filmed talent and products, then composites and finishes the shot. Based in Makati, Philippines.
Finished scene above. Original blue-screen footage below.
Samsung Galaxy comparisonHow we build the shot.
AI helps create the setting. Compositing joins it to the filmed shot. Cleanup, tracking, relighting, editing and grading can be needed to make the result hold across the cut.
Filmed talent, hands and product details guide the composite. If a shot needs generative work around those areas, agree what can change and review the result against the source.
Review the source.
Start with the footage, cut or storyboard and the intended look. Identify the setting to replace and the details that must stay consistent.
Build the background.
Shape the imagery around the shot’s framing, lighting and camera movement. A reference frame can help agree the visual direction.
Composite and finish.
Integrate the background, review edges and continuity, then edit and grade. Confirm review stages, versions and final formats for the project.
Background replacement
in practice.
These projects show different settings built around filmed footage. Browse background replacement work.
AVON: House of Fragrance
Blue-screen footage placed into floral and interior settings. The comparison shows the filmed performance and product handling alongside the completed shots.
See the workBefore you brief us.
- Do we need to shoot on blue screen?
- The published examples use chroma footage. Footage without a clean key may need masking, tracking and cleanup; suitability depends on the shot. Send a representative clip before fixing the approach.
- How is this different from a fully generated film?
- Background replacement starts with filmed footage and changes the surrounding setting. A fully generated film creates its characters and shots with AI. See AI films.
- What material should we send?
- Send a brief, storyboard or cut, a source clip if available, visual references and required output formats. Flag faces, packaging, text and other details that must stay consistent.
- What affects the scope?
- Shot count and length, camera movement, hair and transparent edges, reflections, graphics, output versions and deadline can affect the work. Confirm review stages and any source or project-file handover in the brief.
Tell us about
your shot.
Send a representative clip or early storyboard and the look you want. Tell us what must stay, what can change and where the film will run.
AIKO Creative Solutions, Makati City, Philippines.